Girlfriend Collective

Friends of The Forest is an awareness campaign for the sustainable athleisure brand Girlfriend Collective. The campaign aims to tackle the complex issue of animal endangerment through unsustainable fibre farming whilst also raising funds for Canopy, a non-profit fighting deforestation.

There are three key parts to this campaign; the limited edition product line which raises funds for Canopy, the Friends of The Forest exhibition which raises public awareness for the topic and the event, a day of live panel talks discussing the issue in depth.